Perfect Blog Post Article Structure

Perfect Blog Post Article Structure Updated 2023 Must Read Guide

Updated : 20th, July 2023

Updated 2023 Must read guide on Perfect Blog Post Article Structure

How to Structure a Blog Post for SEO

Hey there, fellow bloggers! Ever wondered why your awesome content isn't reaching as many people as it should? Well, the answer might be simpler than you think - SEO, or Search Engine Optimization. It's like the secret sauce that makes your blog posts more visible to search engines, and therefore, to your potential readers. So, let's dive into the world of SEO and learn how to structure a blog post for maximum visibility.

Video on Perfect Blog Post Article Structure

This video shows everything about Perfect Blog Post Article Structure

Why is SEO Important?

SEO is like the backstage crew in a theater production. It's not visible to the audience (your readers), but it's crucial for the show (your blog post) to go on smoothly. Most clicks go to the first few websites shown on the first page of search results. If you're not in those top few, your website doesn't have good online visibility. By optimizing your website and content for SEO, you increase your content visibility, drive more people to your website or blog, and increase your revenue from clicks and readers.

Key Takeaways

  1. Choosing a focus keyword: This is your main keyword, the one you want to rank for in search engines. It should be highly related to your post’s content. Various SEO tools can help you choose the perfect keyword.

  2. Adding meta title, description, and tags: These elements help search engines understand your content. They are like short summaries of your post.

  3. Creating a logical flow: Outline your text before writing. Divide your text into shorter paragraphs, each with its theme, and use conjunctions and transitional words to create a smooth flow.

  4. Adding quality links: Internal links lead to other pages of your website, while external links point to other websites. Quality links should be put on relevant anchor text.

  5. Creating a great title: Your title should be relevant to the content of your blog post, include the focus keyword, and be catchy.

  6. Adding headers and subheaders: These help both readers and search engines. Headers and subheaders are hierarchical, with the H1 being your title and the most important one.

  7. Include bullets and numberings: Breaking up your content is essential for readers to rest their eyes and easily find their way around your post.

  8. Adding images: They break up large blocks of text and make your content engaging for readers. When adding images, ensure you use high-quality ones from copyright-free websites.

How to Choose a Focus Keyword

Choosing a focus keyword is like choosing the perfect outfit for a party. You want it to be attractive, relevant, and make you stand out in the crowd. Your focus keyword should be highly related to your post’s content. You don't want to mislead readers with a keyword that doesn't match your content. This keyword is what users will most likely type into search engines when they’re trying to find content such as yours.


Use SEO tools to help you choose the perfect keyword. Some of these tools are free, while some require a paid subscription. They work on the same principle, where you need to feed the tool information about your topic, and it will give you keyword suggestions back.

The Importance of Meta Descriptions, Titles, and Tags

Meta descriptions, titles, and tags are like the ID card of your blog post. They help search engines understand what your content is about.

  • Meta title: This is the headline you click on. It should ideally be 50–60 characters long, and you should try to include the focus keyword in it.
  • Meta description: It’s like a summary of your post, appearing under the title in search results. It should be informative and give a brief description of what your post is about.
  • Tags: These keywords and phrases help internet users find what they’re searching for when looking for a specific topic.

Although these elements aren’t essential for your readers, they are crucial for search engines.

Creating a Logical Flow

Creating a logical flow in your blog post is like building a bridge. It needs to be strong, well-structured, and guide your readers from one point to another smoothly. It’s wise to first outline your text before writing. See what you’ll write about and create a structure that makes sense and flows naturally.


Without a logical flow, your blogs will lack an organized structure, negatively affecting SEO. Moreover, your readers will also have difficulties following the text.

The Power of Quality Links

Links are like the roads that connect different parts of a city. They guide your readers and search engines through your content and to other relevant content. There are two types of links you can use:

  • Internal links: These lead to other pages of your website. They help keep readers on the site longer and engage them with additional content.

  • External links: They’re links that point to other websites. If you’re networking with other bloggers in your niche, you can put external links to each other’s websites, driving traffic to one another.

Did You Know

Quality links should be put on relevant anchor text, which helps users and search engines know what the link is about.

Crafting a Compelling Title

Your title is like the cover of a book. It's the first thing that your blog guests see and what usually makes them click a particular link when searching for content on Google. A great title should be catchy, include the focus keyword, and be relevant to the content of your blog post.


Avoid creating clickbait titles. Although these will most likely work if you want a high click rate, your readers will undoubtedly close the tab once they realize it’s clickbait.

The Role of Headers and Subheaders

Headers and subheaders are like the signposts on a road. They guide your readers through your content and help search engines understand your content’s structure. Headers and subheaders are hierarchical, with the H1 being your title and the most important one, while the H2s are smaller, the H3s are even smaller, etc.


Try to use the correct header hierarchy and write texts and info that are descriptive and relevant to the header under which they’re found.

The Importance of Bullets and Numberings

Bullets and numberings are like the spices in a dish. They add variety to your content and make it more digestible for your readers. Breaking up your content is essential for readers to rest their eyes and easily find their way around your post.


You shouldn’t spam or rely too heavily on either of these, but you want to use them whenever possible, and you want to switch it up with paragraph text.

Adding Images to Your Blog Post

Images are like the decorations in a room. They add visual appeal to your content and make it more engaging for your readers. When adding images, ensure you use high-quality ones from copyright-free websites.


Only add pictures that are relevant to your topic. For example, if you’re writing about restaurants, add an image of a restaurant.

Did You Know

You should add an alt text under images to allow search engines to comprehend what’s on the picture.

The Magic of Alt Text

Alt text is like a secret message to search engines. It's a description of an image that helps search engines understand what the image is about. It's also used by screen-reading tools to describe images to visually impaired readers.


When writing alt text, be sure to accurately describe what's in the image, and if possible, include your focus keyword.

The Power of Social Media Sharing Buttons

Social media sharing buttons are like your blog post's personal cheerleaders. They encourage your readers to share your content on their social media platforms, which can significantly increase your blog post's visibility.


Be sure to include social media sharing buttons at the end of your blog post. This makes it easy for your readers to share your content with just a click.

The Importance of Mobile Optimization

Mobile optimization is like a welcome mat for your mobile visitors. It ensures that your blog post looks great and functions well on mobile devices.


If your blog post isn't mobile-optimized, you could be missing out on a significant number of potential readers.

Did You Know

More than half of all web traffic comes from mobile devices. So, it's crucial to ensure that your blog post is mobile-friendly.

The Role of a Call to Action

A call to action (CTA) is like a signpost pointing your readers in the direction you want them to go. It could be anything from "Subscribe to our newsletter" to "Buy now."


A good CTA is clear, compelling, and easy to find. It should be placed towards the end of your blog post, after you've provided valuable content to your readers.

The Impact of Blog Post Length

The length of your blog post is like the size of a meal. Too little, and your readers will be left unsatisfied. Too much, and your readers might feel overwhelmed.


The ideal blog post length can vary depending on your topic and audience. However, longer blog posts (over 1,000 words) tend to rank better in search engines.

The Value of Consistent Posting

Consistent posting is like a regular exercise routine. It keeps your blog healthy and helps to increase your visibility in search engines.


If you don't post regularly, your blog's visibility in search engines could decrease.

Did You Know

Search engines prefer websites that are regularly updated with fresh content. So, try to stick to a consistent posting schedule.

Conclusion : Final thoughts!

Remember, increasing the number of clicks and readers on your posts is a long and tricky process, but it's a doable one. However, you'll undoubtedly see improvements if you follow the blog structuring tips above. Therefore, your blogs will reach a larger audience, and your posts will engage your readers. So, keep writing, keep optimizing, and keep reaching out to your audience. Happy blogging!


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