This video shows everything about Domain Authority (DA) in SEO for a Blog
DA is calculated by evaluating multiple factors, including linking root domains and the total number of links, into a single DA score. This score can then be used when comparing websites or tracking the "ranking strength" of a website over time. It's important to note that DA is not a Google ranking factor and has no effect on the SERPs.
DA is best used as a comparative metric when investigating the sites within your target SERPs that may have more powerful link profiles than you do â your true competitors.
The actual Domain Authority calculation uses a machine learning model to predictively find a "best fit" algorithm that most closely correlates link data with rankings across thousands of actual search results. It's a complex process, but the end result is a score that gives you a good idea of how your site stacks up against the competition.
It's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80. So don't be discouraged if progress seems slow at the higher end of the scale!
You can find out the Domain Authority of any website using Moz's Link Explorer, the MozBar (Moz's free SEO toolbar), or in the SERP Analysis section of Keyword Explorer. Domain Authority metrics are also incorporated into all Moz Pro campaigns, the Moz API, and dozens of SEO and online marketing platforms across the web.
Don't obsess over your DA score. It's just one of many metrics you should be tracking in your SEO efforts.
Well, that's a bit like asking, "How long is a piece of string?" It really depends on your specific situation. Sites with very large numbers of high-quality external links (like Wikipedia or Google) are at the top end of the Domain Authority scale, whereas small businesses and websites with fewer inbound links may have much lower DA scores.
A brand-new website will always start with a Domain Authority score of one, and that score will increase as the site earns more and more authoritative backlinks over time.
The best way to influence the Domain Authority metric is to improve your siteâs overall SEO health, with a particular focus on the quality and quantity of external links pointing to your site. Remember, SEO is a marathon, not a sprint. It takes time and consistent effort to see results.
- Domain Authority is a score (from 1 to 100) developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).
- DA is calculated by evaluating multiple factors, including linking root domains and the total number of links.
- You can check your DA using tools like Moz's Link Explorer or the MozBar.
- Increasing your DA involves improving your overall SEO, particularly the quality and quantity of your backlinks.
DA scores range from one to 100, with higher scores indicating a greater likelihood of ranking. But what does each score mean? Well, let's break it down:
- 1-20: These are typically new websites or sites with a minimal number of inbound links.
- 21-40: A score in this range is considered average. Sites with some quality inbound links often fall into this category.
- 41-60: Websites with a significant amount of quality content and inbound links. These are well-established sites that have been around for some time.
- 61-80: These are the big players, sites with a ton of high-quality, relevant links. Think major news sites, large brands, and top influencers.
- 81-100: This is the cream of the crop, the top of the mountain. These are the Googles and Facebooks of the world.
It's significantly easier to grow your score from 20 to 30 than it is to grow it from 70 to 80.
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